tag:blogger.com,1999:blog-2156536327610779049.post7861334550257940942..comments2024-02-23T11:23:45.971-05:00Comments on Lost Motorcyclist: How "Brandwashed" Applies to MotorcyclesLost Motorcyclisthttp://www.blogger.com/profile/08873504561959138792noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2156536327610779049.post-44361661548215024152013-03-06T09:31:17.839-05:002013-03-06T09:31:17.839-05:00When it comes to motorcycles, few manufacturers ha...When it comes to motorcycles, few manufacturers have taken the branding thing as far as Harley-Davidson. <br /><br />Although there's certainly a cachet with marques like Ducati, they're generally relatively unknown outside the motorcyclist community. Unlike Harley, which everyone knows - and many people buy and wear Harley 'gear' - without ever having ridden, let alone owned, one.<br /><br />Harley, as many will remember, went as far to try and obtain trademark (intellectual property) protection for the sound of their engine! I wouldn't be surprised if Harley spet almost as much on lawyers to protect their 'brand' as they do on research ... LOL!<br /><br />http://articles.latimes.com/2000/jun/21/business/fi-43145<br /><br />Madeyehttps://www.blogger.com/profile/02593933575568389288noreply@blogger.com